No doubt you have some questions about exactly how Social Media Marketing can help you, why your company might need it, what it is and much more. Here’s our attempt to answer some of those questions:

Is it Measureable?

Social Media Marketing is measurable, but its based on soft measures – visitors, page views, registrations for “special content,” downloads of e-Books, search rank elevation, lead generation. This can be done, to some extent, through web anlayics.

What if my target audience isn’t “into” Social Media?

Take a good look around the web. Every age group you can think of has social communities online, from moms and teens to twenty somethings and grandmas. Or maybe they haven’t discovered social networks yet, but they’re surfing the net and using Google to search for things. If Social Media Marketing can help raise visibility (and searchability), why wouldn’t you do it?

Why do I need Social Media Marketing it if I’m already on Social Networks and using them? or We can do Social Media ourselves, so why should we pay for it?

This deserves its own little checklist; how many of these questions can you answer with confidence?:

[ ] Are you sure you’re getting the optimal benefits out of the Social Network you’re on?

[ ] Which Social Networks are you on?

[ ] How do you know they’re the best ones for your specific company?

[ ] How often do you use them?

[ ] Sure you know about MySpace, Facebook and even Squidoo. But what about Bebo, MyBlogLog and MomCafe?

[ ] Have you thought about YouTube, or better yet, submitting your videos through Tubemogul?

[ ] What’s your strategy?

[ ] What’s your target audience?

[ ] Which networks do your target audience use the most?

[ ] How much do you know about Social Bookmarking sites like Onlywire, Stumbleupon, Propeller, Newsvine and Reddit?

[ ] How familiar are you with microblogging tools like Twitter and Plurk? How active are you in forums and on blogs in your industry?

[ ] How are you measuring your campaigns?

[ ] What does your campaign look like 8 weeks from now? 16? 2

[ ] Are you confident you’re catching everything?

[ ] Can you measure how well you’re doing? How? What do the metrics mean?

If you don’t know the answer to these questions, how can you effectively conduct a Social Media Marketing Campaign or measure the results of your current one? All those questions and more can be addressed by a strong, targeted Social Media Marketing Campaign, and we’re here to help you do just that.

Traditional media and audiences are still bigger, so why should I use new media?

From blogging to online video to social networks to mobile to microblogging - big, established brands are already doing all of it. They may be experimenting but they will bringing all their market dominance into the most useful social media sectors as soon as it suits them. Will that be too late for you? It might be.

Traditional media audiences are also more passive - online audiences can engage with, rebroadcast and otherwise amplify your communication efforts.

That stuff’s fine for companies that sell cool products, but we sell [insert boring B2B brand] and are known for stability more than sexy products, so is it even worth trying when we’re competing with those guys?

Absolutely. Sure, it might not be as easy as you’d like it to be, but it is possible with lots of creativity and a targeted campaign with great ideas. From connections between people and projects, to search-friendly inbound links, to early access to important information - the benefits of engaging in Social Media Marketing are endless.