The title of the press release from Webguild for the Social Media Strategies Conference in San Francisco caught my eye today when I was browsing my daily search media news:
Businesses Embrace Social Media to Survive Economic Downturn Read more
Ok so I’m finally posting about the self-labeled Social Media Advertising Council. They define themselves as “a group of advertising, communications, brand management and social media executives coming together to create a common vocabulary, standard buying units, and uniform measurement methods for social media.”
Well, in the first place, the name itself is sort of funny, since Social Media Marketing is the opposite of the way people traditionally see advertising. If you advertise on Social Media sites, you’ll usually be ignored. Read more
Really, its not. Nor is it all about MySpace and Facebook. Or even Twitter. Social Media Marketing, like any other type of marketing, is all about time, strategy, planning and execution. Anyone can ‘do’ social media, but there are definitely ways to do it better and more effectively. Read more
