I’ve happened upon several posts lately talking about how little social media has helped this or that individual or company. Most of these posts tend to lay the blame of failure on the concept of Social Media, which is a huge misstep. More often than not, an SMM campaign fails because of the execution, exacerbated by these six factors:
Strategy is Integral to all Social Media Campaigns
The title of the press release from Webguild for the Social Media Strategies Conference in San Francisco caught my eye today when I was browsing my daily search media news:
Businesses Embrace Social Media to Survive Economic Downturn Read more
