Over the weekend I received a number of messages asking what is Social Media? With Authority Domains legacy being around SEO, Link Building, PPC I thought it would beneficial to give you a black and white visual of what Social Media can mean for your business. When watching this video, think about Scoopville in relation to your business objectives.
We hope this video helps describe Social Media in a way that makes complete sense and answers the questions from this weekend. If not, click the link below and we will do a free review of your business and let you know how we can help you drive your SEO goals (using White Hat Social Media techniques) while opening new doors for your business through the use of Social Media Marketing.
@derekshowerman
If you’ve been around the web you’ve probably seen these terms around: new media, social media, citizen journalism, social marketing…but what do they all mean?
These terms all describe certain aspects of a new type of interaction online: one that’s almost purely social. Read more
There are hundreds upon hundreds of social networking sites in the web.
Social Media Marketing is All About Choosing the Right Communities for You
You want to be involved with the ones that work best for your company – sites like Facebook, MySpace, MyBlogLog, Squidoo and Twitter are all great general sites for any company, but sites like ActiveRain, Trulia or CafeMom are for target niches that may be even more effective for you in the long run.
Its important to match your company with the niche you’re targeting. You are absolutely wasting time if you’re on a social site you shouldn’t be on, and that’s why you need to know that if you’re a finance company you should a site like Tip’d (think Digg for the finance industry) and bypass Digg itself altogether.
Digg and Newsvine do better with news stories, Propeller and Reddit do better with human and general interest stories, Stumbleupon does well with almost any topic. MySpace isn’t just for teens and Facebook Fan Pages are useful for any company, no matter the industry.
However, social sites are a waste of time if you set them up and never use them. You might as well have never set anything up at all. If you create an account and expect people to just find you and add you, you’re doing it wrong.
Further, you need to have specific strategies for each and every network you’re on. If you create a strategy but fail to execute it, your time was wasted. Mistakes like these are why many Social Media Campaigns don’t get anywhere.
Unlike other forms of marketing and advertising, SMM allows you to go super niche – you could literally target a social community of pink-yarn knitting grandmas if that was your desire.
Thus the social networks you choose are entirely dependent on your company, your goals and your ultimate strategy.
On the ThoughtGadgets Blog about Chris Brogan and Kmart, Brigit of http://hotmiddlescence.com/made a comment that got me thinking.
Companies DO take a risk when asking a blogger to do a review. Brigit had a good idea – pay the blogger to do whatever kind of review they want, but agree to publish the post only if its positive.
If its negative, the company could take a review that’s negative and use it to analyze what’s wrong with the way they’re currently doing things and lay out some better models that will ultimately be more profitable. Read more
As I was catching up on news in the social media sphere today, I got wind of the whole Chris Brogan Kmart Promotion controversy. IMHO, its just silly. Who begrudges someone for being totally transparent, following all the dictates they talk about and exploring new ways of advertising? Read more
I’ve happened upon several posts lately talking about how little social media has helped this or that individual or company. Most of these posts tend to lay the blame of failure on the concept of Social Media, which is a huge misstep. More often than not, an SMM campaign fails because of the execution, exacerbated by these six factors:
Strategy is Integral to all Social Media Campaigns
The title of the press release from Webguild for the Social Media Strategies Conference in San Francisco caught my eye today when I was browsing my daily search media news:
Businesses Embrace Social Media to Survive Economic Downturn Read more
While One Link May Help, Another May Be Broken
Here are the top 14 highest ranking do-follow social bookmarking sites as of right now.
None of these sites are below a PR7, and all of them allow “follow” links. For those who don’t know, there are two kinds of links, “follow” and “no-follow.”
“Follow” links mean that the site you link from adds juice to the site you’re linking to.
For example, if I link to a blog from Propeller, hopefully Propeller will pass some link power to my blog.
“No-follow” is what sites do who don’t want to pass on any of their link power to other sites. An example would be if I added a link to my Stumbleupon profile – it would still link to my site, but I wouldn’t get any power from that link.
Without further ado, here are the top 14 do-follow bookmarking sites (which I consider PR7 and above) I’ve found; please add a comment below if you think I forgot one.
- (PR9) Slashdot
- (PR8) Digg
- (PR8) Propeller
- (PR7) Furl
- (PR7) Backflip
- (PR7) Hugg
- (PR7) Mixx
- (PR7) Ma.gnolia
- (PR7) Connotea
- (PR7) Mystuff
- (PR7) Reddit
- (PR7) Dzone
- (PR7) Folkd
- (PR7) Multiply
Don't abandone your Facebook Fan Page, or its no better than an empty can - Photo Courtesy of Michael Lorenzo
If you’re a business creating a profile on Facebook and decide you want to add a fan page to the mix, there are several very big “don’ts” you need to watch out for. Contrary to what you might think, its not enough to slap your logo in the picture area, add some info about your business and let it sit, hoping someone will see it.
In this case, if you build it, they won’t necessarily come, especially in today’s web environment where attention spans have whittled down to nothing. However, I’m going to give you a quick and dirty list to check against your Facebook fan page to make sure you’re not making some huge mistakes:
1) Don’t use a stock photo or logo. Use a real photo. If you want to add your logo or brand somewhere on the photo, that could be ok. I tell this to all my clients, with the exception of groups like non-profits, as they can usually get away with some kind of logo. If you’re a business, use a picture of a real person (don’t be silly and take it from a stock photo site either), someone visitors can relate to. One of the biggest mistakes businesses make is this one. Read more
