On the ThoughtGadgets Blog about Chris Brogan and Kmart, Brigit of http://hotmiddlescence.com/made a comment that got me thinking.
Companies DO take a risk when asking a blogger to do a review. Brigit had a good idea – pay the blogger to do whatever kind of review they want, but agree to publish the post only if its positive.
If its negative, the company could take a review that’s negative and use it to analyze what’s wrong with the way they’re currently doing things and lay out some better models that will ultimately be more profitable. Read more
