On January 12, 2009 Google Inc. posted a very important blog post about reviewing their business operations in China. In 2006 Google.cn went live in attempt to increase access of information for people in China. However, the Chinese Government censored a large amount of information on Google.cn. Until now, Google allowed this type of censorship.
In December of 2009 a highly sophisticated cyber attack on Google had originated from China. Google launched an investigation for these cyber attacks. During the investigation, they found evidence that suggested the goal of the attacks were to access control over Gmail accounts owned by Chinese human rights activists. After further review, only two Gmail accounts were accessed by third parties. Only the accounts profile information and subject line were read, the content of the actual emails were left untouched. Because of this problem, Google has decided they will no longer censor the results for Google.cn.
Secretary of State Hillary Clinton has come out strong in defense of Google’s threat to pull out of China unless Beijing permitted it to “operate an unfiltered search engine”.
However, a new report from Fox News has suggested that Google is in “delicate” talks with the Chinese Government about trying to keep business open in China. The main business would be the new Google phones, advertising sales team, and its research center.
After Google’s decisions, Microsoft’s CEO Steve Ballmar has announced they will continue censoring information for the Chinese Government. In an interview with ABC Bill Gates stated that China’s censorship is“very limited”. A large number of the Chinese media supported Mr. Gates statements.
It will be very interesting to see how this situation will play out in the next few months.
Yesterday I posted two videos on my Facebook wall and realized that they both are great examples of how Social Media is allowing even the smallest business or individual stand eye to eye with large organizations or celebrities. Both are a true David versus the Goliath story. Or is it?
Case 1: AARP posted this video:
What I love about this video is how viral it has become with a positive message attached to a brand. But the beauty is any one person could create a video like this and help build their own personal brand that rivals the likes of AARP. Dollars are no longer needed to market effectively.
Case 2: Ask for what you want & come across capable:
A former client of mine recently became a free agent. She is a bright lady that knows how to use Social Media to market not only a corporate community- but her own brand as well. Case in point above! What is beautiful is she can use this video as the spine of her job finding campaign. Point to it with external
links and use the keywords she wants to rank for in her job search. She also shared the video with her peers who..well….shared it again. Case in point here! I will share this post in all the usual DoFollow channels and she will receive the very same link juice and viral exposure that we will. My point? 10 years ago the brand of an individual had no chance of being seen in the very same channels as Google and Microsoft – for free no less. This is affecting the News Media- the many is reporting news better then the major new agencies. Read Craig Newmark’s article- “A Nerds Take On The Future Of News Media”. Today, the gap between the bigs and the smalls, the corporations and the individuals has shrunk. The playing field has been leveled. Corporate responsibility is prevalent (a plus in my eyes) while their weight is decreasing, while the individual has more opportunity to be seen and thrive! Another plus! Before long there will no longer be a goliath, just a whole lot of David’s – some with a greater commitment to their brand! Which begs the question, what are you doing to grow your personal brand or your companies brand? Opportunity is ripe for the taking! Have you thought about your brand when watching the AARP and Naomi Marr videos?
I was recently putting together a document for benchmarks involving Social Media, and to make sure I wasn’t missing anything I did a Google search to see if I was missing any benchmarks. What I found was interesting was most everything was for pay, which makes little sense. There isn’t much giving away of intellectual property with sharing how to set goals? So with that, here are 5 benchmarks that your social media presence can strive for. If you reach these goals you will see success:
Twitter- Number of followers. In order to effectively spread your message and engage successfully we suggest organically getting over 1000 followers, and over 100 Tweets.
Facebook Fanpage – Once you get to 50 posts with unique content (articles and blogs), and over 200 followers you will see some calls to actions occur.
LinkedIn Group – Same deal with 50 posts, but with Linked In usually 100 followers on LinkedIn does the trick. We have found most folks on LinkedIn are inclined to participate in business ventures then on Facebook. So less is more!
Youtube – Once you get 15 new video posted and shared in Social Bookmarking channels and embedded in your blog or social website, you will start seeing success. Remember unique content is key, so these videos need to be created by you and your organization.
Alexa – We have seen a direct correlation between traffic ranking under 800,000 and social media success. If you do your due diligence of sharing your unique content in DoFollow Social Media channels with the link pointing back to your blog or social website, you will start seeing success at achieving your business objectives once you get under 800,000 (lower the better- Facebook is ranked 4 in the world). Share the link to your unique content in as many Do follow Social Media channels! It is laborious, but incredibly important.
We have well over 200 benchmarks that we share with our clients. But these are 5 benchmarks that will help you be successful using Social Media if you do your due diligence (commitment to unique content) and track to these markers. Don’t hesitate to contact Authority Domains if you need additional help or guidance.
When you log into your Google Adwords account, Google has a surprise for you, a note that says:
“Vote on November 4th Democracy works best when we all participate. Please take time to vote on Election Day. Google’s 2008 Voter Info Map can help you find your local polling place. Find your local polling place.”
We found it particularly amusing that Google is messaging users via their AdWords accounts, but its still kinda cool. Just a tidbit for you to nibble on today:)
