Recently I’ve been working on a Social Media Marketing e-book and a friend who’s editing it sent it back with an important comment – not everyone will be able to understand it at its current level of readability, otherwise known as the level of education required for people to understand the text.
As soon as my friend made this comment, I realized I hadn’t thought about my audience’s reading level for years, since I first started writing professionally. While most of us take into consideration the audience for whom we’re writing, e.g. moms, teens, technopiles, etc, we forget that any writing we do geared towards the general public should be readable by everyone.
A couple sites like http://www.addedbytes.com/readability/ and http://www.criticsrant.com/bb/reading_level.aspx offer excellent tools for finding out the readability of your blog or web content.
Added Bytes uses these specific methods of scoring:
