Facebook is one of the most popular social networking sites online and offers varied options for promoting yourself, your site, your business or your client.
Two of the best ways to go about marketing yourself through Facebook besides your main profile are Facebook Groups and Facebook Fan Pages. While both are similar in concept, there are some key differences to keep in mind when you’re setting them up. Read more
Don't abandone your Facebook Fan Page, or its no better than an empty can - Photo Courtesy of Michael Lorenzo
If you’re a business creating a profile on Facebook and decide you want to add a fan page to the mix, there are several very big “don’ts” you need to watch out for. Contrary to what you might think, its not enough to slap your logo in the picture area, add some info about your business and let it sit, hoping someone will see it.
In this case, if you build it, they won’t necessarily come, especially in today’s web environment where attention spans have whittled down to nothing. However, I’m going to give you a quick and dirty list to check against your Facebook fan page to make sure you’re not making some huge mistakes:
1) Don’t use a stock photo or logo. Use a real photo. If you want to add your logo or brand somewhere on the photo, that could be ok. I tell this to all my clients, with the exception of groups like non-profits, as they can usually get away with some kind of logo. If you’re a business, use a picture of a real person (don’t be silly and take it from a stock photo site either), someone visitors can relate to. One of the biggest mistakes businesses make is this one. Read more
