I was recently putting together a document for benchmarks involving Social Media, and to make sure I wasn’t missing anything I did a Google search to see if I was missing any benchmarks. What I found was interesting was most everything was for pay, which makes little sense. There isn’t much giving away of intellectual property with sharing how to set goals? So with that, here are 5 benchmarks that your social media presence can strive for. If you reach these goals you will see success:
Twitter- Number of followers. In order to effectively spread your message and engage successfully we suggest organically getting over 1000 followers, and over 100 Tweets.
Facebook Fanpage – Once you get to 50 posts with unique content (articles and blogs), and over 200 followers you will see some calls to actions occur.
LinkedIn Group – Same deal with 50 posts, but with Linked In usually 100 followers on LinkedIn does the trick. We have found most folks on LinkedIn are inclined to participate in business ventures then on Facebook. So less is more!
Youtube – Once you get 15 new video posted and shared in Social Bookmarking channels and embedded in your blog or social website, you will start seeing success. Remember unique content is key, so these videos need to be created by you and your organization.
Alexa – We have seen a direct correlation between traffic ranking under 800,000 and social media success. If you do your due diligence of sharing your unique content in DoFollow Social Media channels with the link pointing back to your blog or social website, you will start seeing success at achieving your business objectives once you get under 800,000 (lower the better- Facebook is ranked 4 in the world). Share the link to your unique content in as many Do follow Social Media channels! It is laborious, but incredibly important.
We have well over 200 benchmarks that we share with our clients. But these are 5 benchmarks that will help you be successful using Social Media if you do your due diligence (commitment to unique content) and track to these markers. Don’t hesitate to contact Authority Domains if you need additional help or guidance.
I’ve happened upon several posts lately talking about how little social media has helped this or that individual or company. Most of these posts tend to lay the blame of failure on the concept of Social Media, which is a huge misstep. More often than not, an SMM campaign fails because of the execution, exacerbated by these six factors:
Strategy is Integral to all Social Media Campaigns
Facebook is one of the most popular social networking sites online and offers varied options for promoting yourself, your site, your business or your client.
Two of the best ways to go about marketing yourself through Facebook besides your main profile are Facebook Groups and Facebook Fan Pages. While both are similar in concept, there are some key differences to keep in mind when you’re setting them up. Read more
How Do You Ban a User From Your Facebook Fan Page
At this time, there is no way to remove or ban a user from being a fan of your Page. However, if a fan is abusive, you can block them from posting content on your Page. To do so, please click on the “Block” link found underneath the posted content.
Additionally, you can report the user or the user’s postings on your Page to Facebook by using the appropriate report links.
Facebook will review the reported material and remove anything that violates their Terms of Use. If warranted, Facebook will either warn or disable the user.
Here are the top Social Networking sites for realtors. Whether you’re just getting started or are a seasoned pro looking to expand your marketing and networking possibilities, these sites will help you greatly expand your forte. Read more
I love that on the same page as CNN’s announcement of this new “Facebook for spies” is a “Don’t Miss” article titled “U.S. at risk of cyberattacks, experts say” and an ad for La Cense Beef with a tantalizingly juicy steak… Read more
