Comments on: The Social Media Skeptic….Changing My Mind http://www.authoritydomains.com/blogs/social-media-marketing/the-social-media-skeptic%e2%80%a6changing-my-mind.php Authority Domains Social Media Marketing, Search Engine Marketing and Internet Marketing Blog Mon, 23 Jan 2012 13:10:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Derek Showerman http://www.authoritydomains.com/blogs/social-media-marketing/the-social-media-skeptic%e2%80%a6changing-my-mind.php/comment-page-1#comment-37607 Derek Showerman Wed, 17 Jun 2009 00:18:50 +0000 http://www.authoritydomains.com/blogs/?p=684#comment-37607 Chris, thanks for writing. I recently wrote about ROI and social media here: http://derekshowerman.com/2009/05/15/roi-in-social-media-social-networking-lets-call-a-spade-a-spade/ Also, Dell just announced they made a 2M profit buy using Twitter @delloutlet: http://60secondmarketer.com/blog/2009/06/15/dell-uses-twitter-to-generate-2m-in-incremental-sales/ Starbucks has innovated their offering to the voice of their customer: http://mystarbucksidea.force.com/ideaHome Innovation to the voice of the customer. Give the customer what they want, when they want it, how they want it- you win their business over and over. I have a number of other ROI stories to share, but because of NDA's I cant share company names, but can share stories that show real ROI. Chris, thanks for writing. I recently wrote about ROI and social media here: http://derekshowerman.com/2009/05/15/roi-in-social-media-social-networking-lets-call-a-spade-a-spade/

Also, Dell just announced they made a 2M profit buy using Twitter @delloutlet: http://60secondmarketer.com/blog/2009/06/15/dell-uses-twitter-to-generate-2m-in-incremental-sales/

Starbucks has innovated their offering to the voice of their customer: http://mystarbucksidea.force.com/ideaHome Innovation to the voice of the customer. Give the customer what they want, when they want it, how they want it- you win their business over and over.

I have a number of other ROI stories to share, but because of NDA’s I cant share company names, but can share stories that show real ROI.

]]> By: CD Rates Blog http://www.authoritydomains.com/blogs/social-media-marketing/the-social-media-skeptic%e2%80%a6changing-my-mind.php/comment-page-1#comment-37602 CD Rates Blog Tue, 16 Jun 2009 21:49:47 +0000 http://www.authoritydomains.com/blogs/?p=684#comment-37602 Good article, except for one thing. Metrics. I read and hear a lot about the power of social networking, but rarely see a business post some hard data about how it increased their sales. We are a service orientated business, but I remain skeptical that the time spent will have a postive ROI. Good article, except for one thing. Metrics. I read and hear a lot about the power of social networking, but rarely see a business post some hard data about how it increased their sales. We are a service orientated business, but I remain skeptical that the time spent will have a postive ROI.

]]> By: Yvette Francino http://www.authoritydomains.com/blogs/social-media-marketing/the-social-media-skeptic%e2%80%a6changing-my-mind.php/comment-page-1#comment-37475 Yvette Francino Mon, 08 Jun 2009 20:53:34 +0000 http://www.authoritydomains.com/blogs/?p=684#comment-37475 Excellent article. There's so much power in Social Media and it's amazing to me how many people still don't get it. Thanks for the post. I'll be sharing it. Excellent article. There’s so much power in Social Media and it’s amazing to me how many people still don’t get it. Thanks for the post. I’ll be sharing it.

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