6 Reasons Your Social Media Marketing Campaign Might Suck
I’ve happened upon several posts lately talking about how little social media has helped this or that individual or company. Most of these posts tend to lay the blame of failure on the concept of Social Media, which is a huge misstep. More often than not, an SMM campaign fails because of the execution, exacerbated by these six factors:
Strategy is Integral to all Social Media Campaigns
1) No strategy. Maybe you created an account on Facebook and MySpace, even Twitter. But that’s where you stopped, or slowed down. With Social Media Marketing, the first 3-6 months are crucial to the creation and building of your presence. You need to go-go-go like the energizer bunny. If you slack, you’re not going to make it.
2) No consistency. This ties into strategy in that you’re not being consistent. You do an hour one week, ten hours the next week, stop altogther for a week, then start it all again. You need a day-by-day, week-by-week plan that you stick to. If you don’t have the time, hire someone to be consistent for you.
You Need to Be Subtle During Your Social Media Marketing Campain
3) You’re selling at people. Subtlety is key to Social Media Marketing, as is transparency. You need to let people know what you’re doing and why you’re doing it, engage and court your visitors and potential visitors and really work at building your authority and relationships with people as opposed to just selling them shit.
You Need to Be Active in Promoting Yourself Through Social Media
4) You build it, expecting them to come. You sign up for Facebook and MySpace, then wait, expecting a rain of people to become your friends or contacts. If you’re lucky and work in a big company with lots of people to invite to your accounts, you’re in a better position than the little guy who hasn’t got a lot of contacts online and is a little confused about the whole thing. In this case, the little guy has to go out and find people, invite them to be contacts, and do it non-sleazy, totally transparently.
5) You only sign up for Facebook and MySpace.
Social Media Marketing Campaigns Require Patience
6) You expect too much in too little time. A good Social Media Marketing campaign takes patience and time to do well; starting from scratch, you probably won’t see results for several months or longer. It’s not magic; it takes dedicated effort and a LOT of time.
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