5 Free & Simple Social Media Benchmarks
I was recently putting together a document for benchmarks involving Social Media, and to make sure I wasn’t missing anything I did a Google search to see if I was missing any benchmarks. What I found was interesting was most everything was for pay, which makes little sense. There isn’t much giving away of intellectual property with sharing how to set goals? So with that, here are 5 benchmarks that your social media presence can strive for. If you reach these goals you will see success:
Twitter- Number of followers. In order to effectively spread your message and engage successfully we suggest organically getting over 1000 followers, and over 100 Tweets.
Facebook Fanpage – Once you get to 50 posts with unique content (articles and blogs), and over 200 followers you will see some calls to actions occur.
LinkedIn Group – Same deal with 50 posts, but with Linked In usually 100 followers on LinkedIn does the trick. We have found most folks on LinkedIn are inclined to participate in business ventures then on Facebook. So less is more!
Youtube – Once you get 15 new video posted and shared in Social Bookmarking channels and embedded in your blog or social website, you will start seeing success. Remember unique content is key, so these videos need to be created by you and your organization.
Alexa – We have seen a direct correlation between traffic ranking under 800,000 and social media success. If you do your due diligence of sharing your unique content in DoFollow Social Media channels with the link pointing back to your blog or social website, you will start seeing success at achieving your business objectives once you get under 800,000 (lower the better- Facebook is ranked 4 in the world). Share the link to your unique content in as many Do follow Social Media channels! It is laborious, but incredibly important.
We have well over 200 benchmarks that we share with our clients. But these are 5 benchmarks that will help you be successful using Social Media if you do your due diligence (commitment to unique content) and track to these markers. Don’t hesitate to contact Authority Domains if you need additional help or guidance.
Related posts:
This is so helpful! Thank you. What about total number of followers. Simple but an easy one? Might be obvious, I dont know?
If you are talking about followers in Twitter, then yes. Asa benchmark it is good to have as many followers as possible. Think of it as real time marketing with the keywords you wantto be found for embedded in your tweet. Getting critical mass in Twitter is the real trick.
Great goals to set up for testing. Thanks so much for the info. I find people on Twitter to be mostly “in it for themselves”, but it is fun. I will work on the other items you have here. I have long used social media channels for getting clients page one organic listings. I am trying to accomplish some of these things for myself now. These benchmarks are really interesting.
Marianne´s last blog ..A Few Serious Points For You To Choose An Internet Home Based Job
Excellent post! I would have added a separate category for Social Bookmarking (primarily Digg/StumbleUpon/Delicious) links back to your website, assuming that your business has a blog. This is only one aspect of the Alexa ranking, but I do agree that it may be the most crucial part of it.
Neal Schaffer´s last blog ..LinkedIn is Protecting Your Right to IDK My LinkedIn Invitation
Very interesting article. As some other already mentioned I’d be interested how Digg/StumbleUpon/Delicious fit into this picture.
I like the fact that you set clearly defined goals and what we should expect when we reach those goals. This will make it easier to get motivated and really work on each one of them.
Of all of these sites I focus more on twitter just because it’s so easy to engage with others in real time.
All the best,
Eren
Eren Mckay´s last blog ..Whitney Houston interview on Oprah Winfrey show