Microsoft & Yahoo Merge – While Google Upgrades Algorithm
There are a few changes worth noting in the Search Engine world. The biggest piece of news is the possible merger of Yahoo and Microsoft.
It will take a while to iron out all the legal details, but the partnership looks promising. From the June 2009 comScore Report: Microsoft has 8.4% of the search market, and Yahoo has 19.6%. So combined they have a better chance at competing with Googles 65.0%.
Google also has some news to report. Its new search software “caffeine” is currently in beta testing.
You can preview it here. No cosmetic changes will be made, only the code for their search engine infrastructure has been re-written. This has been done to enhance indexing speed, size, and all around search accuracy. The release of Google Caffeine is well timed. What do you think?
I think if google is going to face real competition for the first time since they basically blew in and took over the search space they need to get better at telling their story. Tech people are all aflutter at the caffeine release but as a typical consumer what does it do for me? I hear faster and more accurate but google is already fast enough to load instantly when I hit enter, and how do I measure accuracy? Is caffeine good for me as a user, or just good for google the corporate giant? Why should I care? When a company releases product without a good story that answers basic questions like this the public starts to tune them out. Caffeine may be a step up in technology, but as a brand building exercise so far it’s a fail.
Paul,
Has there been any talk of enhancement to https://www.google.com/webmasters/tools/home?hl=en?
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I’ve been playing with google for quite some time and I find that now I can’t do the quick scan of results on the ‘other’ engines as I can with Google. I’m googley tainted you could say
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