7 Unique Ways To Supercharge Your Article Marketing
Like everyone else you are probably writing unique high quality articles and submitting them to relevant sites and article directories. You’re done right? That’s all there really is to do right? Wrong!
There are a myriad of option for you to make your article stand out from the crowd and yes produce more links.
1) Reach out to the REAL websites who republish your articles.
At first blush, these seem simple and obvious- but think about the possibilities for just a second. Bear with me I promise it will be worth it. Right now you are submitting your quality articles to the same list of directories as everyone else. By contacting websites who already willingly republished your articles in the past you can establish a relationship with them.
The Idea is to give that website additional unique QUALITY content so long as they allow you to place a few links inside the article. In a short time you should be able to build up a really nice list of REAL websites that you can push content to in exchange for links while everyone else is playing in the same article directory sandbox.
Bonus Tip 1:
What’s that you say? You are new to this game and not a lot of REAL people have republished your articles yet? No worries. Simply head on over to Ezine Article’s expert authors section:
http://ezinearticles.com/?type=experts. Look at all those articles these authors are publishing! You can simply search for who is republishing their articles and contact that site to offer your unique content.
It gets even better. http://ezinearticles.com/?type=txcat&cat=Internet-and-Businesses-Online:SEO – You can actually go into any category on Ezine articles and see the top authors in that category. So now you can search for who is republishing articles in your niche.
Bonus Tip 2:
When searching for who is republishing articles? Simply search for “The title of the article” in quotes. You can also add in the author name in quotes as well. You will have the best luck with Yahoo usually but try Bing & Google as well.
2) Interlink Your Articles
Once you have a relationship with these site owners and are publishing articles consistently on their sites, be sure you link out to your other articles on different websites. By sending links to your articles from unique sites you make those pages much more powerful and therefore the links they give you more powerful.
3) Use Social Media
Make sure to setup a twitter account for your efforts. You can retweet each of your articles that a webmaster agrees to publish. Because your twitter post will be unique and relevant to your niche you should attract followers with similar interest. This can send traffic and links to the site who post your content. You can use this fact as leverage when trying to get content up. If you can send links and traffic to a site owner plus provide them with unique relevant content who would say no to that?
4) Turn your article into an RSS feed
Use sites like http://feedity.com/ or http://www.feed43.com/ to turn any webpage into an RSS feed. Then ping that RSS feed with http://pingomatic.com/ and submit to directories like http://www.feedagg.com/.
5) Create a podcast and a slideshow from your article
Turn your article into a podcast. Got a microphone handy? Then you can read your article and create a podcast. http://podcastingscout.com/ has some great tips to get started. Once you have a podcast you can submit it to tons of directories as well. As for the Slideshow, I would suggest using http://www.slideshare.net/. It is a fantastic tool, easy to use and could be a subject for later blog post.
6) Make a video from your article
Using free software like http://www.jingproject.com/ you can easily create a nice looking video using the slideshow you created with SlideShare or even PowerPoint .
7) Create an eBook out of your most popular articles.
This will be fairly easy to do as the content is already written and just needs to be repurposed into a 20 to 40 page eBook. You can then give the eBook away free on your site and use it as link bait.
Ping me on Twitter if you have any questions. Or post your comments below, we look forward to reading and commenting back. Also, feel free to share your ideas as well if I happened to be remiss and miss a glaring option.
AJ, Great post. For a future blog it might be great to learn more about the use of pingomatic.com and http://www.feedagg.com/. Why they are important and how they can help your SEO and Social Media objectives.
This is a really informative article. I will definitely implement the suggestion to contact the websites that are republishing.
Question to anyone: Does it hurt my search engine ranking if I submit my article to a site such as ezinearticles if the article is already posted on my website?
Duplicate content really wont hurt you at all. Google is pretty good about figuring out who the "source" of the article is.
Yes, Ezine will block you from posting new articles if it is already out there. So if you use two different article marketers, be sure to change the two articles up enough so they can't deem them the same as an existing post.
another question: is it beneficial to submit an article to the website that republishes AND to the ezinearticles site?
If you can get a real live site to publish your stuff. Always give them unique stuff. It will be well worth it in the long run.
You can, but change the article up enough.
Terrific post, AJ. I've been "bum marketing" for about over a year and have spent a bit of money on webinars, ebooks, etc., trying to keep ahead of what's happening in this arena. And yet, you offer some ideas here that I haven't seen or heard anywhere else. Thanks.
derekshowerman, i wasn't referring to submitting the same article over and again. I meant let's say I write an article and post it on my website (which I do to keep an informative library of info. going) and then I submit it to ezine articles or to an actual site that republishes. Do i really need to rewrite it? I mean if it gets on ezine articles and more than one website uses it, it's duplicated all over the place anyway right?
Go with AJ. Although I once posted a blog and replicated it in Ezine and they chirped at me about posting unique content. They wouldnt let me post my replicated article. But AJ is right, Google can distinguish.