101 Action Words and Phrases to Boost Your Ad Campaign

Here are 101 action words and phrases to boost any Ad Campaign. While I wrote this specifically for AdWords, it has a broader application. In copywriting, action words are any words that spur your target audience to action, whether it is buying, learning, saving, preventing, enhancing, boosting or any other number of words.

Action words tie into the idea, in writing, of passive voice vs. active voice. The active voice is usually stronger and more direct than the passive voice.

Examples:

Passive: There are a large number of clothes for sale at the store.
Active: The store has lots of clothes for sale.

Passive: The reason she blogs is because she has a lot to say.
Active: She has a lot to say so she blogs.

Using words actively rather than passively (and using words that spur people to action) is key to any successful marketing campaign.

In AdWords campaigns, the right action words can increase Click through rates (CTR), conversions, increase traffic and generally create a more powerful campaign.

All good copy is active rather than passive; the list below contains specific words and phrases that are generally more powerful and effective than others in spurring ad campaigns.

Quick notes for using these words:

The majority of them are meant to be used at the beginning of a phrase or sentence, e.g. buy now, sale ends tomorrow, save more today, genuine gold, boost your rankings, enhance your body.
Make definite assertions. Avoid tame, colorless, noncommittal language.
Omit needless words and keep to one tense, preferably the present.

And finally, the list: