LinkedIn groups function much the same way basic groups do on other networking sites; you can’t do much more than post messages, reply to them, leave comments and add new stories. However, they are a great way to create a community for your service, website, product or company.

So how do you create a LinkedIn Group? Read on for a step-by-step guide…

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Don't abandone your Facebook Fan Page, or its no better than an empty can - Photo Courtesy of Michael Lorenzo

If you’re a business creating a profile on Facebook and decide you want to add a fan page to the mix, there are several very big “don’ts” you need to watch out for. Contrary to what you might think, its not enough to slap your logo in the picture area, add some info about your business and let it sit, hoping someone will see it.

In this case, if you build it, they won’t necessarily come, especially in today’s web environment where attention spans have whittled down to nothing. However, I’m going to give you a quick and dirty list to check against your Facebook fan page to make sure you’re not making some huge mistakes:

1) Don’t use a stock photo or logo. Use a real photo. If you want to add your logo or brand somewhere on the photo, that could be ok. I tell this to all my clients, with the exception of groups like non-profits, as they can usually get away with some kind of logo. If you’re a business, use a picture of a real person (don’t be silly and take it from a stock photo site either), someone visitors can relate to. One of the biggest mistakes businesses make is this one. Continue Reading »

Here are the top Social Networking sites for realtors. Whether you’re just getting started or are a seasoned pro looking to expand your marketing and networking possibilities, these sites will help you greatly expand your forte. Continue Reading »