In part 1 of our Google Minus 30 Penalty series we talked about the essentials of what the penalty is and some problems that can cause big G to slam the penalty on a site in the first place.

Here in part 2, we’re going to talk about how to identify the problem and find out if you really have a Google Minus 30 Penalty. Continue Reading »

Ah, the Google Minus 30 Penalty. This penalty came about in the mid to late part of 2007. Also known as the “4 pages back penalty” is not a permanent penalty, but it can cause serious problems and cost websites thousands of dollars, not to mention a whole lot of traffic. It usually results in your website dropping 30 spots lower in Google’s index. Continue Reading »

Building links is one of the best ways to achieve rankings on the search engines and increase traffic to your site; more importantly, it tells Google how relevant your site is. However, people often make bad decisions when it comes to link building; here are the 25 don’t s of link building. Please feel free to comment with your own additions.

Don’t:

1. Hide links off a page.
This is a sneaky CSS trick Google doesn’t like.

Continue Reading »