I’ve happened upon several posts lately talking about how little social media has helped this or that individual or company. Most of these posts tend to lay the blame of failure on the concept of Social Media, which is a huge misstep. More often than not, an SMM campaign fails because of the execution, exacerbated by these six factors:

Strategy is Integral to all Social Media Campaigns

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I came across an essay in Wired a couple days ago that hit my BS meter - in the article Paul Boutin basically says blogging has become obsolete and irrelevant, and he could be further from the truth. What blogging has done has transformed and evolved, like all web technologies tend to do. Twitter, Facebook Updates and all the rest are simply new evolutions in the blogging process. Continue Reading »

Facebook is one of the most popular social networking sites online and offers varied options for promoting yourself, your site, your business or your client.

Two of the best ways to go about marketing yourself through Facebook besides your main profile are Facebook Groups and Facebook Fan Pages. While both are similar in concept, there are some key differences to keep in mind when you’re setting them up. Continue Reading »