What is the Difference Between a Facebook Fan Page and a Facebook Group?

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Facebook is one of the most popular social networking sites online and offers varied options for promoting yourself, your site, your business or your client.

Two of the best ways to go about marketing yourself through Facebook besides your main profile are Facebook Groups and Facebook Fan Pages. While both are similar in concept, there are some key differences to keep in mind when you’re setting them up.

I would advise you to create both a group and a fan page, because while they perform similar functions e.g. as outlets and communities for your like-minded fans/visitors/clients/friends to meet and share about whatever topic you’ve chosen for your page or group, they offer several different options.

Here’s a breakdown of what they offer side by side:

FB Fan Page Specific

FB Group Specific

Both

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Invite members

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Video/photo addition and exchanges

Bigger Logo

Smaller Logo

Logo addition

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Discussion board

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Message all members

Traffic/Visitor Stats (“Insights”)

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Event posting (via notes, imports from blog, etc.)

Event Creation and Invitation (via built-in app)

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Comment Wall

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Add posts

Import posts from blogs as notes/ add notes

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Mini Feed

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Publically Visible (because its public, the search engines can index it. They can’t index groups)

Private (must be a Facebook member to view, thus can’t be indexed by the search engines)

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Main Facebook membership profile required before joining

Bulk updates to fans

Can send out bulk invites

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Members can send invites to others

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Social Advertising Options

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Better for long-lasting relationships with clients and creating an interactive community with them

Better for things like updates, quick discussions and etc.

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Comments

12 Responses to “What is the Difference Between a Facebook Fan Page and a Facebook Group?”
  1. MK says:

    Thanks for this. Very helpful!

  2. Terri Brooks says:

    Thank you! I have searched and searched for a breakdown of the differences of groups and pages. This is very helpful.

  3. Jason says:

    Thanks for the information. I wasn’t sure which direction to go until reading this article.

  4. Linda says:

    Great comparison, thanks!

  5. rosie says:

    This is , by far, the very best explanation I have read about the differences between a Facebook page and group. Thanks, I WILL share this on my blogging for boomers site.
    .-= rosie´s last blog ..What’s In Your Pocket Change Today? 1964 Kennedy Half Dollar =-.

  6. Michelle says:

    Now this is a VERY useful blog post! Simple, yet informative!

  7. Ankush Kohli says:

    This post is the most updated, even search engine journal has the outdated post content.

    I think, we (blog authors) should update our blogs regularly.

  8. Darren H says:

    thank you for the information above, very detailed and helpful.

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