Using Ning for Social Networking
For quite awhile I’ve been jazzed about Ning and its prospects, but using it hasn’t unfolded as well as I would have liked. I think Ning has its place, but its important to understand who Ning is for and who it isn’t. There’s a reason most of the major communities are huge brands. Ning is a place where, if you already have a good following and community of interested users, you can succeed.
The problem is that for most smaller or mid-sized companies, Ning isn’t viable. One, people have to sign up to become members, and you can’t actively add people as members or users. To comment or ask questions about any given community, you pretty much have to be a part of it.
Additionally, there’s just too much competition out there. Most companies who start using Social Media Marketing techniques generally begin to see a pattern of the sites that work for them and the sites that don’t. This is true for all companies – some sites will take off for you, others will just sit there and stagnate.
Related posts:
