Social Media Marketing is All About Choice
Ok, so obviously all marketing is about choice. But critics of social media marketing seem to fundamentally forget that the community chooses whether or not to embrace you as much as you choose them as your target market.
What people need to remember about social media marketing, hell, marketing in general, is that it is based on the consumer’s right to choose.
Users choose to join communities.Friends opt to add other friends, contact choose to add other contacts…if you’re a company or individual marketing your personal or company brand, you’re functioning in a world where wooing users through helpful advice, incentives and information is highly effective.
Yes, people may choose to spam, but people also have a choice in how they respond to those efforts.
A big part of the decline in spamming hasn’t just come from better algorithms, but from people rejecting that type of marketing.
Consumers have always had a choice in buying or walking away from a product, and this is a fundamental difference between something like SEO and Social Media Marketing.
Obviously, you’re pitching something.
People aren’t stupid, whether its your own personal image or that of your company’s.
But its up front, they know what you’re selling and how, and if they like you enough, they just might buy from you, or at least give you a link or friend you.
Nobody has to add you as a friend, or a contact. It all hinges, once again, on choice. And that’s where an effective marketing campaign begins – finding the niches and communities that have an actual interest in what you’re selling.
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