Social Media is Making a Big Splash at the Olympics
The next Olympics is big news, not only for its presence in China and all the rigmarole that’s created, but for the way Olympic news will be broadcast and the steps some Olympic sponsors are taking. With Twitter, Plurck and all the other microblogging apps, we’re going to know what’s happening quicker than you can say Olympics. How exciting.
This is going to make things very interesting, and I can just imagine all the Twitterers and ilk doing their thing with minute to minute updates, giving live television a major run for its money.
Companies like Lesovo have also jumped on the Social Media Train with their branded blog project “Voices of the Olympic Games.” Lesovo gave computers to a number of Olympic athletes and set them up with blogs (no strings attached, of course;)) Sport fans can follow Lenovo’s athlete bloggers and the latest news on their experience in Beijing.
You have to give Lenovo props for a brilliant marketing strategy and for using Social Media in a creative way. And, while they clearly sponsor the blog, the athletes don’t have to promote Lenovo products and can write about their experiences apart from anything that has to do with Lenovo. I’m still skeptical about that line, but we’ll see.
More to come as we examine the lives and drama of Social Media at the Olympic games;p
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