Today Facebook announced its latest feature, Deals. Facebook’s Deals will compete against Groupon, LivingSocial and Google Offers by offering discounts to local businesses and attractions.
Deals is currently available in:
§ San Diego
§ San Francisco
Facebook is planning to expand across the US later this year. Facebook is hoping to redesign the way users find discounts by combining it with social interaction. Deals is primarily targeting coupons directed towards group activities as opposed to those intended for individuals which plays into the social networking aspect.
Facebook is looking to expand social networking beyond the World Wide Web and into reality such as when they introduced the check-in feature.
Facebook users will be able to access the coupons by clicking on the Deals tab from their homepage, signing up for emails as well as seeing what deals your friends are interested in. Privacy and safety are still concerns with Facebook users. However, you will have the option to not share every purchase with your friends. There is a privacy option allowing you to keep certain purchases private. By offering so many options to learn about deals users won’t be forced to seek out discounts.
Facebook Credits will allow users to take advantage of those coupons more easily. Credits is a virtual currency that can be purchased with a credit card, PayPal or mobile phone. Until now Credits has only been used to purchase virtual and digital goods.
By allowing users to plan group outings such as concerts, wine tastings, rafting, etc. online with a discount expands not only the reach of Facebook but our need regularly check out our Newsfeed updates.
Image used is from: http://www.flickr.com/photos/fudyma/5224898383/