Darren Rowse of Problogger recently had an experience that shows just how well social media works. In his case it was for a specific reason – to get him unbanned from Stumbleupon. He posted about it on his site and suddenly everyone was on top of it.And this is directly the result of Social Media, or at least one aspect of it. Quantifying a social media campaign isn’t easy; there’s a lot of factors involved, and while analytics can show is a great deal, it doesn’t tell the whole story.

It situations like this that serve to remind us what all the Twittering, Stumbling, Digging, MySpace, Plurking, Friend Finding and Facebooking is all about.

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