A Social Media Marketing Campaign that’s done right has these core elements:

1) Its not fast food or created to make a quick buck. A good Social Media Campaign takes time, thought and creativity. You are in it for the long haul. The goal is to build your brand and Authority over time to create a more lasting presence online and a more dedicated following (or customer base).

Mmm, fishees to nom nom nom. Wai I stil hungree?

2) It focuses on the people you’re marketing to and on showing them you appreciate their support through offering good information or even just giving away freebies of your products.

Whether its through adding you as a contact or friend, buying a product or reccommending you to a friend, its a basic facet of human nature: people like helping people who are nice to them.

Often, people will recommend you to their friends because they like you, whether or not you actually have a better product/service/idea/site/etc than your competitors.

Ai liek u, funy eares tho

3) You have a Social Media strategy lined out, in your head, or on paper. You know what you’re going to do, when you’re going to do it, why you’re going to do it and how all of it will come together. You have looked at the big picture.

Str-straget-sarget-strategee! Um. Wuts that?

4) You understand the value of subtlety and the value of buzz at the right times.

‘Nuff said.

Share on Facebook

Related posts:

1. 6 Reasons Your Social Media Marketing Campaign Might Suck
2. Social Media Marketing is All About Choice
3. Top 5 Ways to Make Your Social Media Marketing Campaign More Effective
4. 5 Reasons Friends in Your Social Media Networks DO Matter