I’ve happened upon several posts lately talking about how little social media has helped this or that individual or company. Most of these posts tend to lay the blame of failure on the concept of Social Media, which is a huge misstep. More often than not, an SMM campaign fails because of the execution, exacerbated by these six factors:

Strategy is Integral to all Social Media Campaigns

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The title of the press release from Webguild for the Social Media Strategies Conference in San Francisco caught my eye today when I was browsing my daily search media news:

Businesses Embrace Social Media to Survive Economic Downturn Continue Reading »

There are a lot of reasons to optimize your Wordpress website or blog. Wordpress by itself it a great CM platform, but its the add-ons and plug-ins that really make the difference. Wordpress has evolved to include many of the features and functions that were once plugins, and are now deriguer in later versions of WP.

However, optimizing your Wordpress CMS will only help strengthen its rankings in the SERPS and while there are various ways to ensure this, one of the best ways to help yourself along, especially if you don’t have a webmaster; is to use this list of Plugins: Continue Reading »